PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI CV. JOGLO INTERZONE PERKASA
Keywords:
Price, service quality, customer satisfactionAbstract
In the era of globalization, intense business competition demands companies to not only rely on quality products but also implement competitive pricing strategies and excellent services to enhance customer satisfaction. This study aims to analyze the impact of price and service quality on customer satisfaction at CV. Joglo Interzone Perkasa. The research employs a quantitative method using a survey approach, where data was collected through a Google Form questionnaire completed by 40 respondents. The analysis results show a significant positive relationship between price and service quality on customer satisfaction. The R Square value of 0.803 indicates that the variables price and service quality contribute 80.3% to customer satisfaction, while the remaining 19.7% is influenced by other factors outside the study. This research highlights the importance of competitive pricing policies and improving service quality to create optimal customer satisfaction. The findings are expected to provide practical benefits for CV. Joglo Interzone Perkasa in formulating effective marketing strategies.
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